Traveling Pub-Sub
This was an organic Instagram, Facebook reel and our first user-generated style video. As of 2023, the 30th-anniversary pub-sub video has received the highest engagement of our reel content.
"Thirty years ago today, we served the first Publix Deli sub. From weekend adventures to everyday meals, this iconic sandwich is always there for us, wherever we go! Happy birthday, #pubsub 🎉"
Art Director: Michelle Simanca
Copywriter: Kimberly French
Producer: Jason Stephens
Video & Photo editing: Nadya Nickels
